to communicate

Explainer Videos for Internal Comms

Professionally produced whiteboard animation videos (also known as explainer videos) are a great way for your business to communicate both internally and externally.

If you're currently struggling to find a clear, straightforward way to educate your workforce, reassure your customers and help convey the measures your organisation is taking to ensure it is COVID-secure, click here to take a look at our animated Covid-19 procedures videos

Video can communicate ideas, processes, benefits and changes with a clarity that isn’t always possible in the written word.

Over 1 billion people use YouTube¹ consuming hundreds of millions of hours of video every day. 500million people are watching video on Facebook² every day (8 billion video views per day). This is a trend that continues to grow in popularity and you should be taking advantage of it both publicly and in your internal communications.

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How You Can Use Whiteboard Videos

  • Training: 65% of people are visual learners³ and when the learner is able to follow a method that complements their own preferred approach it significantly improves their absorption and retention of the information.
  • Promotional Campaigns: Whether it’s an event, product or service, video is one of the best ways to get your message across and can be shared in a variety of ways – website, social media, in-app, online advertising… According to Google⁴, almost 50% of internet users look for videos related to a product or service before visiting the business. 
  • Communicate News & Change: 59% of executives would rather watch video than read text⁵. In his Forrester study⁶, Dr James McQuivey estimated that one minute of video is equal to 1.8million words. Whether that is truly the case or not, video should be an important channel within your internal communications.
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How You Can Use Whiteboard Videos

How We Can Help

How We Can Help 1

Following consultation, we will write your video script, condensing what may be wordy and complicated source material into the most vital information.

How We Can Help 2

The script is just part of your final video. We will storyboard your video to combine all the audio and visual elements.

How We Can Help 3

When you're happy with all the elements of your video, we'll proceed to full animation to communicate your message in a memorable and understandable way.

How We Can Help 4

Finally we'll produce your video with a professional audio track (including voiceover and music) ready for uploading to your website, social media, or wherever you need it.

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