23-11-09 Muscling in on the act: How our audio productions is helping a leading UK sports nutrition retailer.

Fresh Air Studios has recently completed a podcast and mp3 audio production project for Affordable Supplements – a leading provider of sports nutrition products in the UK.

The company, which has a highly active marketing strategy, is now using ‘feature style’ audio programming to summarise product details in a concise, compelling format. The audio forms an integrated part of the company’s website, and is also distributed as an mp3 attachment to email bursts.

Audio Production Manager, Paul Philpott explains: “The audio is produced in the style of a “Fact File”. With modern background music, friendly approachable voiceover artists - yet retaining the overall functionality and purpose of the production. That is, to act as a sales enhancement encouraging customer take-up, product acceptance and impulse purchase.

The concept was devised with the client’s target customer demographic in mind. And adopts the production standards and style one might expect from the output of a popular radio station.”

Option 1: On-line player

Listen now to the Affordable Supplements Feature: Tight Xtreme
This is an example of an on-line player which can be embedded in most websites. Visitors can listen to the production simply by clicking the play button*. If you cannot hear anything, please ensure your speakers are on and turned up.

Option 2: Download

Download as an mp3
To download the production as an mp3 file to your computer, right-click on the link below and use the "save as" option. Once saved you can then load the production onto your portable mp3 player.
[RIGHT CLICK AND USE SAVE-AS TO DOWNLOAD]

* Requires a flash compatible browser, with flash installed.