Ideas Pool

Welcome to the Fresh Air Studios Ltd Ideas Pool. Here you'll find a range of informative and inspirational articles about how you can effectively use creative audio production in your business.

Articles: Advertising

Benefits of Radio Advertising
Have you considered advertising on radio? It’s an exciting medium and with a good commercial and strategic scheduling can give great returns on investment. Other benefits of radio advertising include being an excellent way of talking to both consumers and businesses, as well as supporting a press or television campaign...

Commercials for Radio: Theatre of the Mind
Creating commercials for radio is very different from creating any other form of advertising. Radio advertising is theatre of the mind, and the more you explore and understand the mind of a listener – your potential customer - the greater impact your campaign will have...

Radio vs Print Advertising
Most businesses feel comfortable with print advertising because it is within their realm of knowledge and simple to understand. Often radio is avoided because it is perceived as being expensive, complicated and “mysterious”. Here are 5 reasons why you should consider radio vs print advertising for your business...

Audio Downloads

Fresh Air Studios radio commercial production showreel in mp3 format [DOWNLOAD MP3]

Articles: Corporate Communications

What are Podcasts and How Can They Help Your Business?
The name podcast is derived from the words broadcast and ipod. Essentially, it is a broadcast designed for portable mp3 players. Podcasts are digital files that are distributed online for download to portable devices or personal computers and can now come as audio or video...

Use Audio to Enhance Your Trade Show or Exhibition Stand
Do you want to stand out from the crowd at your next exhibition, trade show, convention or conference? Do you want to make some noise about your company? Audio can give your static display an attention-grabbing edge and deliver your business message consistently, even when your staff have stepped away from the stand or are busy with other prospects...